• Owl Design


Updated: Feb 7, 2020

We have been appointed by the Ideal Home Show to design the modular house at the show again this year! This it's called The Future Living Home, we have been inspired by elements of design we love, the world around us and styles we predict will be popular in the years ahead.

The Future Living Home is a modular home designed around slowing living, sustainability and simple pleasures. It has been designed to create a feeling of calm, amongst the chaos of everyday life whilst still incorporating colour and elements of fun. It focuses on being less wasteful and more sustainable in materials and products used.

The design is in response to the social uncertainty that 2019 has brought. The Future Living Home focuses on the home being a harmonious sanctuary to escape to. The overall feel is calm, pared-back, warm minimalism with a lived-in thoughtful feel.

Organic shapes and natural tones are key design elements. It’s all about materials with sustainability in mind—natural wood, recycled textiles, natural yarns, and plush soft fabrics, along with warm terra-cotta and ceramics.

We have given a breakdown of these key elements below and over the next few weeks will be looking at each element in more detail so keep an eye on our Instagram @owldesignlondon and stories for the latest updates!


Simple luxuries is all about appreciating the little moments if life. It's not about being fancy, or trying to make a statement, but taking a step back helping the mind unwind and reflect. The key design features are:  

  • Home sanctuary

  • Calm, pared-back, warm minimalism

  • Lived-in yet refined

  • Harmony

  • Warm neutrals, off-whites, tinted greys, earthy ochres, and tactile beiges

Photography: Haily Hill

Design: CJH Studio

Photography: Ben Hosking


Reconnecting with nature focuses on the materials used in the design, plastics and man made materials are a no-go, instead wood, linen, stone and sustainable materials take centre stage. The key design features are: 

  • Organic shapes

  • Natural tones

  • Sustainable materials: natural wood, recycled textiles, undyed yarns, cork & terra-cotta

  • Rattan, cane, rope, raffia, twine, and string

  • Botanical prints, lush greens

  • Imperfect handblown glass

Design: Pipkorn Kilpatrick

Photography: Martina Gemmola

Photography: Via Pinterest

Photography: Via pinterest


Scandinavian design has been incredibly popular over the past few years with its simplicity, good designs and way of life such as Hygge. Now we are seeing elements of Japanese culture creeping in too, with the two design ideas even starting to merge at times, it has even got a name, Japandi. The key design features are:

  • Simplicity

  • Natural materials, used in simple forms

  • Purity

  • Angular furnishings, clean lines and surfaces

  • Origami

Design: 07Beach.

Photography: Yosuke Ohtake

Photography: Mike Karlsson Lundgren


It's no secret that we love a bit of geometry in our designs and this year we Art Deco curves and patterns are making a comeback. Perfect timing as we are now back in the 20's! Geometry isn't limited to just fabrics and rugs, it extends to furniture, architecture and accessories. The key design features are:

  • Bold colours mixed with Miami pastels

  • Modernism

  • Fusion of opposites, e.g. industrial and craft, vintage and contemporary

  • Recurring circle, rectangle, and stripe motifs.

  • Modular, multifunctional furniture inspired by 1940- 1960s.

  • Angular geometrics, cut-outs, Art Deco patterns

Photography: William Laird

Design: Andrea Marcante, Adelaide Testa

Collaborators: Mattia Inno, Giada Mazzero, Valentina Negro

Photography: Carola Ripamon


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