Bluebelles of Portobello
The concept behind West London café, Bluebelles of Portobello was to create an urban rustic café which could be a space in which all demographics could feel equally as comfortable.
Blubelles of Portobello focuses on community and local life, with mum's on the school runs being a large demographic in the area. The produce being sold is locally sourced fresh artisan breads and cakes, with bespoke menus and sandwiches. Located on the quieter end of Notting Hill’s Portobello Road it was essential that the interior reflect the eclectic vibe of the surrounding area, while appearing welcoming and accessible.
In the cafe the combination of aged oak flooring, exposed brickwork, a palette of blues, earth tones and worn woodwork enhances a stripped back, rustic feel. Further reinforced by the pairing of second hand furniture with vintage vegetable crates for display. The introduction of patterned wallpaper and tiles adds a touch of femininity whilst the rustic feel of the exposed display wall gives a sense unpretentiousness and masculinity.